Shop Signs Inside Shopping Centres
Three units in shopping centres: sweets, socks, jewellery. The formats differ, but every job starts the same way, with the landlord's rulebook setting fascia height, projection and often letter height too.
A mall unit is the most tightly regulated signage format there is. The management company usually fixes the fascia height, the maximum projection, the way you connect power, and often the letter height too. So the job starts with reading the rulebook and measuring the neighbouring units: the sign has to line up with what is already hanging.
The three jobs shown here use different formats and the same logic. The sweet shop got large letters with a pirate illustration; the unit is deep, so the lettering was brought forward towards the walkway. The sock shop has a narrow fascia, so the name went on one short, widely spaced line. The jewellery department is simply the word for jewellery on a beige field — there the sign is a department marker and nothing more.
Fitting in a mall is nearly always overnight, in the window between closing and cleaning. Which means the sign arrives fully finished: there is neither time to adjust anything on site nor permission to make noise.
Services in this project