Interior Lettering and Neon for the UPstage Tuning Studio
Red UPstage lettering on the bay wall, unlit, plus a neon script line on the end wall. Neon was chosen for the side wall because unlit letters there drop straight into shadow.
This bay is where the customer is brought, so it stopped being a purely technical space a long time ago. The car sits on the dyno, the owner waits beside it, and the walls get looked at closely and for a long time. Small inaccuracies nobody would catch on a street sign are obvious in here.
The main mark is red 3D UPstage lettering on a dark grey wall, unlit. Red is already present in the ceiling and the beams, so the sign picks up a colour the room already has. A smaller line beside it reads MORE POWER MORE FUN.
On the end wall, a neon script line spells out "Emotion factory". Neon was chosen because of the distance: in a bay with hard technical lighting, unlit 3D letters on a side wall drop straight into shadow, while a thin glowing line holds. Both signs run off the same circuit as the ceiling lighting and switch off with it.
Services in this project