Gold Interior Letters for Knyazev Flower

The studio works out of a pale, minimal room: white wall, concrete worktop, flowers as the only colour. A sign in that kind of space has to register without adding another colour.

The letters have mirror-gold faces and a serif typeface — the single piece of ornament in the room. A mirror finish works better than paint here: it picks up whatever light is already in the space and shifts tone along with the flowers standing opposite.

They are mounted on concealed standoffs, held off the wall. The gap casts a shadow so the line does not look stuck on. The height was set by the camera rather than the ceiling: the sign has to fit into a photo of a bouquet on the worktop, so it sits lower than the habit of hanging things "just under the ceiling" would suggest.