Signage for the Edel Dorf Sales Office
The pavilion was clad in dark timber and all the graphics made pale. The EDEL DORF lettering sits on the blank wall facing the road, which drivers see for longer than they see the entrance.
A sales office is a temporary structure, but buyers judge the unbuilt apartments by it. So the pavilion was clad in dark timber and all the graphics were made pale: the contrast gives legibility, and the material stops it reading as a site cabin.
The EDEL DORF lettering was split over two lines and centred on the blank wall facing the road. That wall is the plot's main advertising surface — drivers see it for longer than they see the entrance. A second, smaller set of letters and the shield logo went on the end elevation near the door, and a fascia above the glazing carries "Sales centre".
No illumination was specified. The letters are light, the timber is dark and the site is already lit by floodlights. Extra wiring on a temporary structure is one more thing to strip out when the pavilion goes.
Services in this project